Beefeater Pink will continue to be based on the traditional Beefeater London Dry gin expression, but with the very welcome addition of strawberries to complement the “classic” Beefeater citrus and juniper flavours.
Their pink gin also comes with a selection of recommended serves including Beefeater Pink and tonic, Beefeater Pink Daiquiri, Beefeater Pink and orange tonic, and a Beefeater Pink Collins, which was announced yesterday (February 13) at the Pernod Ricard roundtable, held at the Beefeater Distillery in London.
When asked why Beefeater waited so long to produce their own pink gin compared to their competitors, Gallois added: “It was very important for us to get it right. We feel very comfortable that this will be a very buoyant launch with huge potential.
“In Spain, for example, the pink gin trend accounts for 40% of all value growth within the total gin category, so there is huge potential to tap into.”
Beefeater gin will be launched in the UK and Spain at the same time, before being released to 12 markets this summer.
Pinkster is a Beefeater rival that previously launched its own pink gin, along with a limited-edition Valentine’s Day bottle last month.
Other gin brands that Beefeater will be joining include Edgerton Pink Gin, Gordon’s Gin, Aldi’s Gin Lane 1751 Victoria Pink Gin, Edinburgh Gin and Burleighs Gin.
Beefeater Pink will have an RRP of £18.99 and will be bottled at 37.5% abv.