To celebrate its 40th birthday, the brand has introduced Ben & Jerry’s ‘Birthday Cake’ in supermarkets around the UK, and yes, it sounds delightful. The vanilla cake batter ice cream is mixed with pink frosting, strawberry swirls and cake pieces. So, all the ingredients that make a cake delicious – and they are Fairtrade-certified, too.
Speaking about the new product, Ben & Jerry’s Flavour Guru Catherine Goffinet said: “We love sharing our celebrations here at Ben & Jerry’s, so we decided to create a slice of something extra special. ‘Birthday Cake’ is loaded with everything we love about cake; frosting, strawberry swirl, and moreish mouthfuls of sponge cake pieces too. We think it’s the perfect excuse to celebrate!”
Birthday Cake ice cream is available in freezers around the UK – and it's not the only new flavour to keep an eye out for. Food blogger New Foods UK has also spotted tubs of Pretzel Palooza in Sainsbury's stores. It's described as: “Vanilla malt ice cream, with chocolate hazelnut swirl, chocolate covered pretzel chunks, chocolatey chunks and a spoonable chocolate topping.” Dreamy.
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